ABUKAI at AppNation San Francisco 2011

This year’s AppNation in San Francisco brings together leading “App-erati” and tees up the key issues that are impacting their universe. ABUKAI’s CEO, Philipp Schloter, co-anchored a discussion entitled, “Building the New Enterprise: Deploying Enterprise Apps” on Wednesday, April 27 from 2:20 PM to 2:50 PM as a part of Track 3: MACRO TRENDS ACROSS THE APP ECOSYSTEM. The session is a featured discussion led by Patrick Houston, Editorial Director, NetShelter and featuring Roger Green, Executive Editor, CIO Zone and ABUKAI’s Schloter that frames the questions CIOs are asking as they find that in 2011 their businesses need to deploy apps to stay competitive.

Recent studies show that CIOs not only understand the importance of mobile applications for their companies, but they are taking active steps in 2011 to deploy mobile applications in their businesses. There are several drivers for this trend, but the overarching reason mobile applications are becoming a top priority for CIOs is because they provide substantial cost savings to their companies. Schloter lays out the productivity and integration factors that need to be addressed to maintain and maximize those savings.

ABUKAI's Philipp Schloter to Discuss Seductiveness of Technology at MWC 2011

It never fails to intrigue us here at ABUKAI how tech companies can be so easily seduced by the sexiness of technologies like Augmented Reality and neglect to focus on business user usability. Regrettably, this is even true for business productivity solutions. The unfortunate outcome of this is that both sides can lose. 1) Products, though they appear sleek and on point, are not as "useable" (and hence, of lesser value) as they should/need to be for the business professionals who actually have to use them! And, 2) misguided execution in business apps can significantly delay adoption. 


Philipp Schloter will be part of a panel entitled, “Augmented Reality: Is Reality Ready to be Augmented?” at GSMA Mobile World Congress (MWC) 2011.  The session will be held Tuesday, February 15 at 4:00 PM to 5:30 PM, in Hall 5 Room 5. If you're at MWC, stop by and hear what he has to say and how at ABUKAI we are all about focusing on the business perspective with regard to need/value and usability...of those who need it most.