It never fails to intrigue us here at ABUKAI how tech companies can be so easily seduced by the sexiness of technologies like Augmented Reality and neglect to focus on business user usability. Regrettably, this is even true for business productivity solutions. The unfortunate outcome of this is that both sides can lose. 1) Products, though they appear sleek and on point, are not as "useable" (and hence, of lesser value) as they should/need to be for the business professionals who actually have to use them! And, 2) misguided execution in business apps can significantly delay adoption.
Philipp Schloter will be part of a panel entitled, “Augmented Reality: Is Reality Ready to be Augmented?” at GSMA Mobile World Congress (MWC) 2011. The session will be held Tuesday, February 15 at 4:00 PM to 5:30 PM, in Hall 5 Room 5. If you're at MWC, stop by and hear what he has to say and how at ABUKAI we are all about focusing on the business perspective with regard to need/value and usability...of those who need it most.