this posting by Eric Lai in his ZDNet Ubermobile blog. He summarizes a study by Kelton Research of companies that generate $100 million or more whether and why they were going to deploy mobile apps this year. 90% said they were (n = 250)! And the main reason to do it? Saving money!
Eric comments,"It’s heartening, as it shows that mobilizing appears to be a fiscally sound strategy, not something something with a pie-in-the-sky ROI." He goes on to share that 2/3 (65%) of respondents said they’ll deploy 5 or more mobile apps this year and 21% say they are deploying 20 or more. He further explains how doing so provides these companies a fast, running start towards mobility that will likely help those companies leapfrog their competitors, the same way that e-business separated the innovators from the laggards.
Interesting reading for those planning to deploy mobile apps. Perhaps a wake up call for those who are not?