Jeff Peel interviews Philipp Schloter about the "End Game" of Applications Development

Jeff and Philipp discuss how technology can be used to handle the "grunt work" of everyday business processes like expense reporting in order to recapture significant amounts of worker time. Philipp explains how it is important to look at the problem from the business user's point of view and what results they are looking for, the "End Game" as Jeff characterizes it, and to build a complete solution that is easy for the user and fits into the user's normal daily business activity flow. Here the complete interview here.